An iDetail is an iPad app that pharma sales reps use to explain new treatments to doctors. So the user should be able to both use it as a resource for themselves as well as turn it around and use at as a visual aid to tell a compelling story to the doctor.

View the client presentation deck below to get a clear picture of my thought processes through:

1. An evaluation of the product as it is live today and where the pain points are in IA and Design

2. Explanations on how it could be improved

3. Wires to show options for solutions