I always prepare and bring in some initial creatives ideas to get the team brainstorming for the design phase. What does success look like? It takes courage to keep a design simple while meeting both business goals and user needs. It’s the groundwork upon which we all agree, and you can always revisit, edit and update but your team has a stake in the ground to refer back to.

Here is an example:

What is the Product? “The Treatment Navigator”, a web resource module that can be embedded into any web page

What is the Business Goal? Establish and broaden use of K+L, a combination cancer therapy. We need to keep the HCP informed and activated to treat with this newer form of treatment when appropriate.

What is the Client Ask? To design, develop and deliver a web based module that can be embedded into various global region websites.

What will be Our Approach?
User-centered design informed by user research

• We will put the HCP’s user needs, interests and experience first resulting in a useful and usable resource
• The module will be user-directed at all times, ability to view content in any order
• The module will be simple and easy-to-use with a navigation based on a 6 entry point “control panel” for quick access to the most meaningful content for the user.
• The module will be easily embedded by various dev teams around the globe into their sites. The build kit should be simple to understand and easy to execute.

User interface considerations

• Less is more, a simple and elegant interface
• Mobile first design include breakpoint for tablet
• Horizontal transitions to help the module “come alive” and give context to the story
• Breadcrumbs and pagination dots to denote location within sections that are clickable/tappable for moving out of order within sections
• Micro-animations of charts or graphs that create focus and support the user’s understanding
by giving visual feedback
• Quicklinks to resource library in view wherever the user navigates