Our team was tasked to create an unbranded promotional website for Takeda Oncology Global. The business need was to educate and inform healthcare professionals in an elegant, engaging and user friendly way about new treatments for multiple myeloma.

The build kit for the site would be distributed to global regional offices outside of the US so that their local dev teams could customize and develop the site to comply with local legal requirements and translate the content to different languages.

I gathered all business requirements, content, and brainstormed with the copywriter to architect the site. I didn’t have any user or market research for this particular tactic but had general healthcare professional feedback from other initiatives for Takeda.

Because of the time crunch I had to make some educated guesses and create assumptive user goals. I created the information architecture and story flow described with a content map based on the business need and the those user goals. This was a project on a very tight timeline so it was a super lean process crunched into a couple of weeks. I worked closely with art on the design and wrote the full functional specifications for the build kit.