Me, Myself and AI
I integrate AI strategically into my workflow—from UX research and content strategy to digital marketing and creative production. Whether I’m conducting user interviews, generating insights from qualitative data, or drafting UX copy, I use AI as a collaborative tool to accelerate analysis, enhance clarity, and surface patterns that inform better design decisions. For me, AI isn’t a replacement for human creativity or strategy—it’s an amplifier that helps me work smarter, move faster, and stay focused on high-impact outcomes.
CASE STUDIES
1. NMDP (National Marrow Donor Program)
User experience/User interface design, content strategy for DataGuide, an enterprise-wide knowledge management resource in SharePoint.
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2. Pfizer.com Corporate Site Redesign
Information architecture and CMS design system redesign.
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3. Access Next
l was the lead UX designer for a new digital healthcare iPad app that serves up nationwide coverage information with the ability to filter the latest up-to-date data pulled from Salesforce, built on a proprietary platform called VEEVA.
Selected examples of UX tactics in practice
UX Audit and Client Presentation